by Rebekah Guzman, guest blogger
NavPress Editorial Director
Two questions I’m asked most often in publishing are “What do you look for when deciding to publish a new author?” and “What advice do you have for potential authors?”
My answer to the first: Publishers are looking at what message the author is trying to communicate and how effectively he or she conveys that message. If the potential is there, we will work with an author to strengthen their visibility and the effectiveness of their message. In addition, now more than ever, publishers are looking for authors with built-in self-promotion. It’s extremely important that authors develop their own promotional opportunities and be proactive online, in blogging, Facebook, Twitter, and other channels. Successful writers will establish a platform, build a fan base, find speaking engagements, and take advantage of media opportunities.
As for the second question, one thing I like to remind any writer is simply this: You can’t create and perfect at the same time. While most publishers (and especially editors!) love an author's attention to details, don’t feel like you have to get everything right the first time. Jot down your thoughts, create the content, and then set it aside for a time and come back to it later. Sometimes taking a break from the writing process can help you formulate new thoughts and ideas. What questions are you hearing about publishing?