As a publisher, I often think about how the industry has changed
in just the past 10 years. We now face the twin challenges of changes in reading styles and learning styles among millennials
. And the rise of new technologies has dramatically challenged the traditional role of the publisher.
The old publishing model was guided by the principle that the publishing house knew best about everything related to publishing a book: which message to select for publication and which to reject, how to structure and edit the selected content, what the interior and cover would look like, and, of course, creating the marketing plans to promote and sell the new book.
How things have changed! Now don't get me wrong--I still believe in the role of the publisher and the publishing company. But now I have partners in the publishing enterprise. A democratization
has occurred in the pub world. It might seem small at the moment, but nevertheless it is important--and it's growing.
Here is how it works. WE--meaning everyone--are the teachers. WE are the publishers, the distributors. Every day millions of people turn on their computers and send emails with attachments concerning all types of information ranging from family matters to business issues. Millions more publish their latest experiences on Facebook
, and Pulse
to name just a few. And let's not forget the growing blogger world, of which I am proud to be part of, that posts all kinds news items and shares information on limitless subjects. Still other people are placing video messages on GodTube
or some other web-based video sharing site. My hat is also off to those countless authors who have learned how to self publish their work!
So WE are all teaching using these technologies. We are communicating and distributing messages to the world--or at least to anyone interested in reading what we have to say.
As a publisher, I can either embrace these changes or refuse to admit that they have altered my business model. Hopefully NavPress
can learn how to partner with all those teachers that share our values and mission. Let me know if we can partner and publish together.