When was the last time you gave serious thought to the role design plays in your company? As a publisher
, this can be a challenge as you consider how to best improve on the design of a book.
I have always enjoyed reading works by Tom Peters
. He is plain spoken and really challenges the status quo in relation to business practices. Recently I read his Design (Essentials)
; it's a great little book, one I would recommend.
I have listed below some of Peter's ideas about the importance of design, which I am mulling over as I consider books and design in publishing.
"We think of designers...when we think of them at all...as odd ducks who should be confined to their cubicles, far away from the strategy 'war room.' Instead, we must invite designers to sit next to the CEO at the boardroom table."
"Design is about 'soul.'"
"Design--along with design mindfulness--is the Mount Everest of 'intellectual capital.'"
How is your business or ministry doing when it comes to incorporating design?