Photo of Michael D Miller

the road ahead...

Thoughts on media, publishing, and spirituality...
President of NavPress


10.22.2008

Freemium

I have enjoyed learning about a new economy called "Freemium". The author Chris Anderson of The Long Tail has been sharing some great information on his blog about this important subject. Frankly to many in the business world they will turn their nose up at this development. But personally I am intrigued by his concepts.

I included one one of his diagrams to help you understand the concepts of freemium. Free 1: You get one thing free you buy another. Free 2: Advertisers, Sponsors and paid media pay but consumers get it free. Free 3: Some pay for a full version, some is free. Free 4: Gift economy, give away for non monetary rewards. Here is the question can this work in the publishing world? Will this kind of thinking put pub. companies out of business? Is it too late to stop the Freemium wave? These are some of the questions that I am wrestling with right now wanted to share them with you and get your thoughts?
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